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Banking & Finance
Customer Analytics & CRM Intelligence Platform
Built a customer analytics and CRM intelligence platform for a major state-owned bank, enabling relationship managers to identify cross-sell opportunities, track customer profitability, and segment the customer base for targeted campaigns.
The engagement
From a complex enterprise challenge to a measurable operating result.
Built a customer analytics and CRM intelligence platform for a major state-owned bank, enabling relationship managers to identify cross-sell opportunities, track customer profitability, and segment the customer base for targeted campaigns.
Technology foundation
IBM Cognos AnalyticsPythonOracle
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