CHARTER Spectrum

Reporting and Data Analytics Services

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.

Business Need

Charter’s Database Marketing Team has been going thru a major integration effort after the acquisition of Time Warner Cable and Bright House Networks in 2016 to become the second-largest cable operator in the U.S., serving more than 25 million customers. This elevated the need to have a more robust marketing and reporting structure that can deliver:

• Consolidation of three distinct company marketing performance results under one reporting system

• A complete Sales Funnel view on each Marketing Tactic from Inbound Calls to Call Center to finalized Product/Service sales

• A Hierarchical Data Structure which will allow for topline performance tracking as well as tactical level result’s reporting

• A Streamlined reporting and analysis platform that can present enterprise level monthly marketing results and attributions

Solution

Ereteam Business Intelligence and Data Analytics team deployed a robust reporting/tracking platform with multiple dashboards and detailed reports. The platform delivered the following features & functionality

• Robust Automation & Scheduling of ETL process, integrating data from multiple legacy systems

• Implementation of an Enterprise Results Reporting Platform using Tableau Server for efficient distribution of reports

• Multi-layer reporting on marketing performance metrics that allows for drill-downs and roll ups delivering actionable insights to all levels of management

• Creation of standardized performance metrics that can deliver “Single Source of Truth” across the enterprise

• Implementation of Forecasting & Predictive Analytics capabilities that enhance marketing planning activities

• Web based API processes to increase the quality of leads, especially in SMB area

¨Ereteam has been able to deliver exceptional solutions for Charter due to their deep commitment to understanding our use cases. Many companies profess to be a partner, but I have worked with few companies that have shown EreTeam’s devotion to this concept. They worked late hours on premises. They came up with technical solutions side by side with our own developers. They listened to our marketing needs and really took the time to understand our business and our approach. When we had to pivot, they pivoted with us, working tirelessly and without ego. They never pushed out-of-the-box products, but have instead consistently developed bespoke solutions well suited to our needs. The best testament I can give is that they have become an integral part of my team, and completely indistinguishable from my FTEs.¨

Quincy Tran

Head of Direct Marketing & Database Marketing